Igniva / How it works
How it worksFrom sales calls to finished demos
In short: Igniva reads your sales calls to find the questions buyers ask most, captures your app with a Chrome extension, then generates a 60 or 90 second motion demo video and a click-through interactive demo that answer those questions. You edit, publish and share in minutes.
Most demos start with what the team wants to show. Igniva starts with what buyers want to know. That one change shapes everything that follows: the order of the scenes, the words on screen and the steps in the interactive tour.
The five steps
Add your product
Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; every click saves a screen as live HTML. Then add up to five sales calls, linked from Zoom, Gong or Fathom, or uploaded. Igniva finds the questions buyers ask most.
Make a video
Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. Igniva writes the scenes around your buyers' questions and animates your real screens. A video needs at least one sales call.
Edit it on the timeline
Change any words, drag scenes into a new order and set how long each one runs. Want a different look for one scene? Redo it in one click.
Make it clickable
Hit Generate again to turn the same product into an interactive demo. Your real screens are ordered around the same buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
Publish and share
Embed the demo on your site, drop it into sales emails, share a link or download the video as an MP4 for ads and social. Igniva shows views, finishes and clicks for every demo.
What Igniva needs from you
- Your website, so the demo uses your logo, colours and fonts.
- One click-through of your app with the Igniva Chrome extension. Each click saves a screen.
- At least one recorded sales call for a video. Up to five gives Igniva more buyer questions to work from.
- A few minutes to review and tweak the result.
Why start from sales calls?
The same questions come up on call after call: does it work with our tools, how long does setup take, can the whole team use it, what happens as we grow. A demo that answers those up front does more of the explaining before the first meeting, so buyers arrive with more of their questions already answered.
Read more in our guide to turning sales call questions into a better demo.
Where your demos go
Embed them on your homepage and product pages, add them to outbound and follow up emails, share a link before or after a call, or download the video as an MP4 for ads and social. See demo videos and interactive demos for what each one does best.
Frequently asked questions
How long does it take to make a demo?
Minutes. Hit Generate and your video or interactive demo is ready in minutes. Most of your time goes into the quick edits you choose to make.
Do I need to install anything?
Only the Igniva Chrome extension, to click through your app once. It only records the tab you start it in, and only while you are capturing.
What if I don't have recorded sales calls?
Videos are built from your calls, so you need at least one. Link it from Zoom, Gong or Fathom, or upload a recording. Interactive demos only need your app screens.
Do I need to be technical?
No. If you can paste a link, click through your own app and upload a call, you can make a demo.
A motion demo video and an interactive demo, built from your sales calls. From $44.99 a month, billed annually.