Igniva / Compare / Storylane vs Igniva
Storylane vs Igniva
Storylane is one of the best known interactive demo platforms. Marketing and sales teams use it to build guided product tours, demo hubs and gated demos that feed leads into their CRM.
Igniva takes a narrower path. You add your product and up to five sales calls, and Igniva makes two things: a motion graphics demo video and an interactive demo. The calls decide what the demo covers, so it answers what buyers actually ask.
The short answer
- Pick Storylane if you want demo hubs, lead forms, CRM sync and a team of editors working in one place.
- Pick Igniva if you want a polished demo video and an interactive demo from one plan, shaped by your own sales calls.
- HTML capture on Storylane starts on its Growth plan (reported at $500 a month billed yearly). Igniva captures HTML on its only plan.
Storylane vs Igniva at a glance
| Storylane | Igniva | |
|---|---|---|
| Price | Free plan; Starter $40/seat/mo yearly ($50 monthly); Growth $500/mo yearly for 5 seats | $44.99/mo billed yearly. One plan, everything included |
| Starts from | Screenshots, screen video or HTML capture you record | Your product plus your sales calls |
| Demo video | Screen recording based video | Motion graphics video, 60 or 90 seconds |
| Interactive demo | Yes, its core product | Yes, from real app screens |
| How you capture your app | Chrome extension; HTML capture from Growth plan | Chrome extension saves each screen as live HTML |
| Editing | Demo editor for steps, text and branching | Timeline editor: words, scene order, scene length |
| Voiceover or avatars | AI features, including avatars on higher plans | No. On-screen text and motion only |
| Lead capture and CRM | Yes, lead forms and CRM integrations | No. Views, finishes and clicks only |
| Free plan | Yes, 1 seat and 1 published demo | No |
Storylane details come from the sources listed below, as reported in 2026. Prices change often, so check Storylane's own pricing page before you buy.
What is Storylane?
Storylane is an interactive demo platform used by marketing, sales and customer teams. You capture your product with its Chrome extension, then turn that capture into guided tours, demo hubs and gated demos that collect contact details before a visitor clicks through.
Its paid plans add lead forms, CRM integrations and analytics, and its higher tiers add HTML demos and AI features such as avatars. A free plan lets one person publish one demo, which makes it easy to try. Storylane is a strong choice when interactive demos are a core part of your marketing and you want one place to build, organize and measure many of them.
What is Igniva?
Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.
You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.
How each one builds a demo
Storylane starts with a capture you make. You click through your product with its Chrome extension, then edit the steps, add text and set up branches. On the Starter plan your capture is screenshots or video. Interactive HTML demos, where the page stays sharp and editable, come with the Growth plan.
Igniva starts with your buyers. You link or upload up to five sales calls from Zoom, Gong or Fathom, and Igniva pulls out the questions buyers ask most. Then you click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. The video and the interactive demo are both ordered around those buyer questions.
Demo videos
Storylane is built around interactive tours, and its video output comes from your captured screens. Igniva makes a motion graphics video: animated scenes, on-screen text and transitions, picked from 20+ pro templates. You edit it on a timeline, change the words, drag scenes and set how long each runs. You can download it as an MP4 for ads, social or sales emails.
Igniva does not add voiceovers or AI avatars. If you want a narrated walkthrough, Storylane's AI features are the closer fit.
Pricing
Storylane has a free plan with one seat and one published demo. Its Starter plan is reported at $40 per seat a month billed yearly, or $50 billed monthly. Growth, which adds HTML demos, is reported at $500 a month billed yearly for five seats, and Premium at $1,200 a month billed yearly for ten seats.
Igniva has one plan: $44.99 a month billed yearly. It includes everything: demo videos, interactive demos, the full editor, all templates and HTML capture.
Why build demos from your sales calls?
Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.
Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.
With Storylane, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.
How to make a demo in Igniva
- Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
- Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
- Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
- Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
- Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.
What Storylane and Igniva cost over a year
For one person on Starter, Storylane comes to about $480 a year billed yearly, or $600 a year billed monthly. Three seats on Starter come to about $1,440 a year billed yearly. If you need HTML demos, the Growth plan comes to about $6,000 a year billed yearly for five seats, or $7,500 a year billed monthly.
Igniva comes to $539.88 a year billed yearly, with every feature included.
Where you can use your Igniva demos
- On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
- In outbound and follow up emails, using the email snippet or a share link.
- In ads and social posts, using the MP4 download.
- In sales conversations, as a link reps can send before or after a call.
Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.
Which should you pick?
Storylane is the better pick if
- You need lead capture, gated demos and CRM sync.
- You want demo hubs or many tours for different personas.
- Several editors need to work on demos in one shared workspace.
- You want a free plan to try it first.
Igniva is the better pick if
- You want a motion graphics demo video, not only a click-through tour.
- You want your sales calls to decide what the demo shows.
- You want HTML capture without paying for a $500 a month plan.
- You want one plan that covers both a demo video and an interactive demo.
Questions to ask before you choose
- Do you need lead capture and CRM sync, or do you mainly need a great demo on your site?
- Do you need HTML capture, and which plan includes it?
- How many people will build demos, and how does the price change as you add seats?
- Do you want a demo video as well as a click-through demo?
- Do you already know which questions your buyers ask most?
Can you use Storylane and Igniva together?
Yes. Some teams use Storylane for a demo hub with gated tours for marketing, and Igniva for the motion demo video on the homepage, in ads and in outbound emails. Igniva's MP4 download and embed code mean the video can go anywhere you can place a video.
If you only need one demo video and one interactive demo for your site, Igniva alone is usually enough. If you need many tours, gating and CRM data, Storylane does that job.
Frequently asked questions
Is Igniva a Storylane alternative?
For small SaaS teams that want a demo video and an interactive demo, yes. If you need lead capture, CRM sync or demo hubs, Storylane does things Igniva does not.
How does Igniva's price compare with Storylane?
Igniva is $44.99 a month billed yearly and includes HTML capture, a motion demo video and an interactive demo. Storylane's Starter plan is reported at $40 per seat a month billed yearly without HTML demos, and its Growth plan, which adds HTML capture, at $500 a month billed yearly.
Does Igniva capture HTML like Storylane?
Yes. The Igniva Chrome extension saves each screen you click as live HTML. It is included in Igniva's only plan.
Does Storylane have a free plan?
Yes. Storylane's free plan includes one seat and one published demo. Igniva does not have a free plan.
What do I need to get started with Igniva?
Your website, the Igniva Chrome extension to click through your app once, and at least one recorded sales call for a video. Interactive demos only need your app screens.
How long does it take to make a demo in Igniva?
Minutes. Hit Generate and your video or interactive demo is ready in minutes, then edit it on the timeline.
Can I cancel Igniva anytime?
Yes. The monthly plan is month to month, and your MP4 downloads are yours to keep.
A motion demo video and an interactive demo, built from your sales calls.
Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Storylane is wrong or out of date, email info@igniva.io and we will fix it.
Sources
- Storylane vs Navattic (Storylane blog, Oct 2026)
- Interactive demo software pricing (Storylane blog, 2026)