Igniva / Compare / Synthesia vs Igniva
Synthesia vs Igniva
Synthesia is a leading AI video tool. You type a script, pick an AI avatar and a voice, and it makes a presenter style video. Teams use it for training, internal comms and explainer videos.
Igniva makes product demos for SaaS. It reads your sales calls to see what buyers ask, then makes a motion graphics demo video and an interactive demo from your real app screens.
The short answer
- Pick Synthesia if you want a talking presenter, many languages and training or explainer videos.
- Pick Igniva if you want a product demo video built from your real screens, plus an interactive demo.
- Synthesia Starter is reported at $29 a month. Igniva is $44.99 a month billed yearly.
Synthesia vs Igniva at a glance
| Synthesia | Igniva | |
|---|---|---|
| Price | Free plan; Starter $29/mo; Creator $89/mo (billed monthly) | $44.99/mo billed yearly. One plan, everything included |
| Starts from | A script you write | Your product plus your sales calls |
| Demo video | AI avatar presenter videos | Motion graphics video, 60 or 90 seconds |
| Interactive demo | Interactive video features on Creator | Yes, from real app screens |
| How you capture your app | Upload screen recordings or images | Chrome extension saves each screen as live HTML |
| Editing | Scene editor with templates and avatars | Timeline editor: words, scene order, scene length |
| Voiceover or avatars | Yes, AI avatars and voices | No. On-screen text and motion only |
| Lead capture and CRM | Not its focus | No. Views, finishes and clicks only |
| Free plan | Yes, 10 video minutes a month | No |
Synthesia details come from the sources listed below, as reported in 2026. Prices change often, so check Synthesia's own pricing page before you buy.
What is Synthesia?
Synthesia is an AI video platform. You write a script, choose an AI avatar and a voice, and Synthesia creates a presenter style video. Its paid plans include 125 or more stock avatars, personal avatars and support for many languages.
Teams use it for training, onboarding, internal comms and explainer videos, often in several languages. The free plan includes 10 video minutes a month with a watermark, and Creator adds more minutes, more avatars and interactive video features.
What is Igniva?
Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.
You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.
Script first or buyer first
Synthesia starts with a script. You write what the presenter should say, and an AI avatar delivers it. The result depends on the script you write and the screen footage you add.
Igniva starts with your buyers. It finds the questions that come up most on your sales calls, then writes and builds the demo around them using screens you capture once with the Igniva Chrome extension.
What the video looks like
A Synthesia video is a presenter talking, often next to slides or screen footage. An Igniva video is a 60 or 90 second motion graphics piece with animated product scenes and on-screen text, made from 20+ pro templates and edited on a timeline. Igniva also makes an interactive demo of your real product; Synthesia does not capture your app.
Pricing
Synthesia has a free plan with 10 video minutes a month, watermarked. Starter is reported at $29 a month with 10 minutes, and Creator at $89 a month with 30 minutes, billed monthly.
Igniva is $44.99 a month billed yearly, with every feature included.
Why build demos from your sales calls?
Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.
Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.
With Synthesia, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.
How to make a demo in Igniva
- Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
- Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
- Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
- Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
- Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.
What Synthesia and Igniva cost over a year
Billed monthly, Synthesia Starter comes to about $348 a year with 10 video minutes a month, and Creator to about $1,068 a year with 30 minutes a month.
Igniva comes to $539.88 a year billed yearly, with every feature included.
Where you can use your Igniva demos
- On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
- In outbound and follow up emails, using the email snippet or a share link.
- In ads and social posts, using the MP4 download.
- In sales conversations, as a link reps can send before or after a call.
Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.
Which should you pick?
Synthesia is the better pick if
- You want an AI presenter on screen.
- You need videos in many languages.
- You make training or internal comms videos.
- You want a free plan.
Igniva is the better pick if
- You want a demo built from your real product screens.
- You want an interactive demo as well as a video.
- You want your sales calls to decide what the demo covers.
- You prefer motion graphics to a talking avatar.
Questions to ask before you choose
- Do you want an on screen presenter, or animated product scenes?
- Do you need videos in many languages?
- Do you need an interactive demo of your real product?
- Who will write the script?
- Do you know which questions buyers ask most?
Can you use Synthesia and Igniva together?
Yes. Synthesia can cover training and multilingual explainers, while Igniva covers the product demo video and interactive demo for your sales funnel.
Frequently asked questions
Is Synthesia good for SaaS demo videos?
It works well for presenter style explainers. For a product demo built from your real screens, plus an interactive demo, Igniva is built for that.
Does Igniva use AI avatars?
No. Igniva videos use motion graphics and on-screen text, with no avatar or voice.
How do the prices compare?
Synthesia Starter is reported at $29 a month with 10 video minutes, and Creator at $89 a month with 30 minutes. Igniva is $44.99 a month billed yearly and includes an interactive demo as well as the video.
Does Synthesia capture my app?
Synthesia does not capture your app the way Igniva's Chrome extension does. You add screen recordings or images to your Synthesia video.
What do I need to get started with Igniva?
Your website, the Igniva Chrome extension to click through your app once, and at least one recorded sales call for a video. Interactive demos only need your app screens.
How long does it take to make a demo in Igniva?
Minutes. Hit Generate and your video or interactive demo is ready in minutes, then edit it on the timeline.
Can I cancel Igniva anytime?
Yes. The monthly plan is month to month, and your MP4 downloads are yours to keep.
A motion demo video and an interactive demo, built from your sales calls.
Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Synthesia is wrong or out of date, email info@igniva.io and we will fix it.