Igniva / Compare / Consensus vs Igniva
Consensus vs Igniva
Consensus is known for demo automation. Sales teams send prospects personalized video demos, then see who watched, what they cared about and who else they shared it with.
Igniva also starts with sales, but from the other side. It reads the sales calls you already had to learn what buyers ask, then makes a motion demo video and an interactive demo that answer those questions on your website and in your emails.
The short answer
- Pick Consensus if you run a sales team and want personalized video demos plus insight into the buying group, synced to your CRM.
- Pick Igniva if you want a polished demo video and an interactive demo, self-serve, for $44.99 a month billed yearly.
- Consensus is sold through sales on annual contracts. Igniva is $44.99 a month billed yearly.
Consensus vs Igniva at a glance
| Consensus | Igniva | |
|---|---|---|
| Price | Quote only; reports put most teams in the tens of thousands a year | $44.99/mo billed yearly. One plan, everything included |
| Starts from | Demo videos you record, then personalize | Your product plus your sales calls |
| Demo video | Yes, personalized recorded video demos | Motion graphics video, 60 or 90 seconds |
| Interactive demo | Not its main product | Yes, from real app screens |
| How you capture your app | Recorded video | Chrome extension saves each screen as live HTML |
| Editing | Personalize paths per buyer | Timeline editor: words, scene order, scene length |
| Voiceover or avatars | Recorded by your team | No. On-screen text and motion only |
| Lead capture and CRM | Yes, buyer insights synced to your CRM | No. Views, finishes and clicks only |
| Free plan | No | No |
Consensus details come from the sources listed below, as reported in 2026. Prices change often, so check Consensus's own pricing page before you buy.
What is Consensus?
Consensus is known for demo automation. Sales teams record demo videos, then send each buyer a version that matches their role and interests. Buyers can share the demo with colleagues, and Consensus shows which stakeholders watched, which features they cared about and how far they got.
That buyer data syncs to CRMs and sales tools such as Salesforce, HubSpot, Outreach, Salesloft and Gong. Consensus is sold through its sales team on annual contracts and suits sales organizations that send demos to many prospects each week.
What is Igniva?
Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.
You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.
How each one works
Consensus lets your team record demo videos, then send each buyer a version that matches their role and interests. The value is in what comes back: which stakeholders watched, which features they cared about and how far they got, all synced to your CRM.
Igniva uses your sales calls before the demo is made. It finds the questions buyers ask most, then builds a motion graphics demo video and an interactive demo around them. You share them by embed, link, email snippet or MP4, and see views, finishes and clicks.
Demo videos
Consensus videos are recorded by your team. Igniva videos are motion graphics: animated scenes and on-screen text from 20+ pro templates, edited on a timeline. Igniva has no voiceover or presenter, so if a human walkthrough matters to you, Consensus fits better.
Pricing and buying
Consensus does not publish its prices. 2026 reports describe sales quoted annual contracts that scale with seats, demo volume and integrations, with small teams around $25,000 a year in one estimate.
Igniva is self-serve at $44.99 a month billed yearly, with every feature included.
Why build demos from your sales calls?
Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.
Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.
With Consensus, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.
How to make a demo in Igniva
- Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
- Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
- Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
- Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
- Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.
What Consensus and Igniva cost over a year
Consensus does not publish prices. One 2026 estimate puts small sales teams at around $25,000 a year, with mid market teams around $45,000 to $65,000 a year and enterprise deals higher.
Igniva comes to $539.88 a year billed yearly, with every feature included.
Where you can use your Igniva demos
- On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
- In outbound and follow up emails, using the email snippet or a share link.
- In ads and social posts, using the MP4 download.
- In sales conversations, as a link reps can send before or after a call.
Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.
Which should you pick?
Consensus is the better pick if
- You need to see which people in a buying group watched your demo.
- You want demo data inside Salesforce or HubSpot.
- You have a sales team sending demos to many prospects a week.
- You want recorded demos with a real presenter.
Igniva is the better pick if
- You want a demo for your website, ads and emails, not per buyer tracking.
- You want motion graphics instead of recorded video.
- You want an interactive demo too.
- You want to start today without an annual contract.
Questions to ask before you choose
- Do you need to see which people in a buying group watched your demo?
- Do you need demo data in your CRM?
- Do you want recorded demos with a presenter, or motion graphics?
- Do you need an interactive demo as well as video?
- Is your budget in the tens of thousands of dollars a year?
Can you use Consensus and Igniva together?
Yes. Consensus can handle personalized follow up demos for active deals, while Igniva makes the public demo video and interactive demo that attract and educate buyers before they ever talk to sales.
Frequently asked questions
How much does Consensus cost?
Consensus is quote only. 2026 reports put small sales teams around $25,000 a year, with larger teams paying more.
Does Igniva track buyers like Consensus?
No. Igniva does not collect leads or track individual buyers. It shows views, finishes and clicks for each demo.
Can Igniva personalize demos per buyer?
Igniva builds one demo per product around the questions your buyers ask most. It does not make a separate version for each buyer.
Does Consensus have a free plan?
No. Consensus is sold through its sales team on annual contracts.
What do I need to get started with Igniva?
Your website, the Igniva Chrome extension to click through your app once, and at least one recorded sales call for a video. Interactive demos only need your app screens.
How long does it take to make a demo in Igniva?
Minutes. Hit Generate and your video or interactive demo is ready in minutes, then edit it on the timeline.
Can I cancel Igniva anytime?
Yes. The monthly plan is month to month, and your MP4 downloads are yours to keep.
A motion demo video and an interactive demo, built from your sales calls.
Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Consensus is wrong or out of date, email info@igniva.io and we will fix it.