Igniva / Compare / Arcade vs Igniva
Arcade vs Igniva
Arcade is a fast, friendly tool for turning a screen capture into an interactive demo or a short video. It is popular with product led teams that want to share how a feature works on their site, in docs or on social.
Igniva focuses on sales demos. It uses your sales calls to decide what the demo covers, then makes a motion graphics video and an interactive demo from your real app screens.
The short answer
- Pick Arcade if you want quick feature demos and videos with AI voiceover, and a free plan to start.
- Pick Igniva if you want a polished motion demo video and an interactive demo built around what buyers ask.
- Arcade's HTML capture is on its Enterprise plan. Igniva includes HTML capture on its one plan.
Arcade vs Igniva at a glance
| Arcade | Igniva | |
|---|---|---|
| Price | Free plan; Growth $42.50/seat/mo (Arcade, June 2026); Enterprise custom | $44.99/mo billed yearly. One plan, everything included |
| Starts from | A screen capture you record | Your product plus your sales calls |
| Demo video | Screen capture video with AI voiceover, MP4 and GIF export | Motion graphics video, 60 or 90 seconds |
| Interactive demo | Yes, its core product | Yes, from real app screens |
| How you capture your app | Chrome extension or desktop app; HTML capture on Enterprise | Chrome extension saves each screen as live HTML |
| Editing | Trim, split and zoom tools; AI text and translations | Timeline editor: words, scene order, scene length |
| Voiceover or avatars | Yes, AI voiceover | No. On-screen text and motion only |
| Lead capture and CRM | CTAs and forms on Growth | No. Views, finishes and clicks only |
| Free plan | Yes, 1 published demo and 1 video | No |
Arcade details come from the sources listed below, as reported in 2026. Prices change often, so check Arcade's own pricing page before you buy.
What is Arcade?
Arcade is a demo tool built for speed. You record a flow with its Chrome extension or desktop app, and Arcade turns it into an interactive demo you can annotate, branch and share, or a video you can export as an MP4 or GIF.
Its AI features write captions, add a voiceover and translate demos. The free plan includes one published demo and one video, with a watermark, and Growth unlocks unlimited demos and videos, CTAs and forms, custom branding and team workspaces. Arcade is popular with product led companies that ship often and want to show each new feature quickly.
What is Igniva?
Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.
You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.
How each one builds a demo
With Arcade you record a flow, and it turns the clicks into steps you can annotate, branch and share. Its AI helps write captions, add a voiceover and translate.
With Igniva you start from your sales calls. Igniva finds the questions buyers ask most, then you click through your app once with the Igniva Chrome extension. Each screen is saved as live HTML, and the video and interactive demo follow the order of those buyer questions.
Demo videos
Arcade can export your capture as an MP4 or GIF, with an AI voice if you want one. Igniva makes a motion graphics video: animated scenes and on-screen text from 20+ pro templates, edited on a timeline where you change the words, reorder scenes and set scene length.
If you want a quick narrated screen walkthrough, Arcade is great at it. If you want a video that looks like a launch film, Igniva is built for that.
Pricing
Arcade has a free plan with one published demo and one video, watermarked. Its own June 2026 pricing guide lists Growth at $42.50 per seat a month, with unlimited demos and videos. HTML capture is listed on Enterprise, which is priced on request.
Igniva is one plan at $44.99 a month billed yearly, with every feature included.
Why build demos from your sales calls?
Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.
Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.
With Arcade, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.
How to make a demo in Igniva
- Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
- Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
- Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
- Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
- Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.
What Arcade and Igniva cost over a year
At $42.50 per seat a month, Arcade Growth comes to about $510 a year for one person and about $1,530 a year for three. HTML capture is on Enterprise, which is priced on request.
Igniva comes to $539.88 a year billed yearly, with every feature included.
Where you can use your Igniva demos
- On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
- In outbound and follow up emails, using the email snippet or a share link.
- In ads and social posts, using the MP4 download.
- In sales conversations, as a link reps can send before or after a call.
Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.
Which should you pick?
Arcade is the better pick if
- You need lots of small feature demos for docs, help centers or social.
- You want AI voiceover and translations.
- You want a free plan.
- Your team prefers recording and sharing in seconds over polishing.
Igniva is the better pick if
- You want a motion graphics demo video for your site, ads or sales emails.
- You want HTML capture without an enterprise contract.
- You want your demo shaped by real buyer questions from calls.
- You want one simple plan, not tiers.
Questions to ask before you choose
- Do you need lots of short feature demos, or one strong demo for your site and sales emails?
- Do you need HTML capture, and are you ready for an Enterprise plan to get it?
- Do you want AI voiceover, or do you prefer on-screen text?
- How many people will record demos?
- Do you want the demo to follow the questions buyers ask on calls?
Can you use Arcade and Igniva together?
Yes. Arcade works well for quick feature walkthroughs in docs, changelogs and social posts. Igniva makes the main motion demo video and interactive demo for your homepage, ads and outbound.
If your main goal is a single great sales demo, Igniva is the more focused tool. If you publish many small feature demos every month, Arcade's speed is hard to beat.
Frequently asked questions
Is Igniva an Arcade alternative?
For sales and marketing demos, yes. Arcade is stronger for quick feature walkthroughs with AI voiceover; Igniva is stronger for motion demo videos and call driven interactive demos.
Does Arcade have HTML capture?
Arcade's own pricing guide lists HTML capture on its Enterprise plan. Igniva includes it on its single plan.
Can I download an MP4 from Igniva?
Yes. Every Igniva video can be downloaded as an MP4.
Does Arcade have a free plan?
Yes. Arcade's free plan includes one published demo and one video, with a watermark.
What do I need to get started with Igniva?
Your website, the Igniva Chrome extension to click through your app once, and at least one recorded sales call for a video. Interactive demos only need your app screens.
How long does it take to make a demo in Igniva?
Minutes. Hit Generate and your video or interactive demo is ready in minutes, then edit it on the timeline.
Can I cancel Igniva anytime?
Yes. The monthly plan is month to month, and your MP4 downloads are yours to keep.
A motion demo video and an interactive demo, built from your sales calls.
Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Arcade is wrong or out of date, email info@igniva.io and we will fix it.