Igniva / Compare / Walnut vs Igniva
Walnut vs Igniva
Walnut is a sales demo platform for revenue teams. Sales engineers and account executives use it to build editable copies of their product for live calls and leave-behind demos, with analytics and CRM integrations.
Igniva is self-serve and much smaller in scope. You sign up, add your product and your sales calls, and get a motion demo video and an interactive demo you can embed and share.
The short answer
- Pick Walnut if you have a sales team that runs many live demos and needs custom demo environments, analytics and CRM data.
- Pick Igniva if you want a demo video and an interactive demo without a sales process or annual contract.
- Walnut does not publish prices on its site; reports put its entry plan around $575 a month on an annual plan. Igniva is $44.99 a month billed yearly, with no sales call needed.
Walnut vs Igniva at a glance
| Walnut | Igniva | |
|---|---|---|
| Price | Not published; reported from about $575/mo on annual plans | $44.99/mo billed yearly. One plan, everything included |
| Starts from | HTML capture of your product, edited into demo environments | Your product plus your sales calls |
| Demo video | Not its focus | Motion graphics video, 60 or 90 seconds |
| Interactive demo | Yes, for live calls and leave-behinds | Yes, from real app screens |
| How you capture your app | HTML capture with a browser extension | Chrome extension saves each screen as live HTML |
| Editing | Edit text, data and screens in the captured product | Timeline editor: words, scene order, scene length |
| Voiceover or avatars | Not its focus | No. On-screen text and motion only |
| Lead capture and CRM | Yes, analytics plus CRM integrations | No. Views, finishes and clicks only |
| Free plan | No | No |
Walnut details come from the sources listed below, as reported in 2026. Prices change often, so check Walnut's own pricing page before you buy.
What is Walnut?
Walnut is a sales demo platform built for revenue teams. It captures your product as HTML so sales engineers and account executives can change names, numbers and screens and build a tailored demo for each prospect.
Reps present those demos live or send them after a call, and engagement data flows to CRMs such as Salesforce and HubSpot. Walnut is sold through its sales team on annual plans and emphasizes enterprise features such as SSO, security reviews and dedicated support. It suits companies with a sales team large enough to run many demos every week.
What is Igniva?
Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.
You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.
Who each one is for
Walnut is built for sales teams that demo all day. You capture your product as HTML, then edit names, numbers and screens so each prospect sees a tailored version. Reps can present it live or send it after the call, and the data flows back to the CRM.
Igniva is built for small SaaS teams, often founders, product marketers or a first sales hire, who need a great demo on the website and in emails. Igniva reads your sales calls to see what buyers ask, then makes a motion demo video and an interactive demo around those questions.
Demo videos
Walnut centers on interactive and live demos. Igniva makes a motion graphics demo video from 20+ pro templates, with a timeline editor and MP4 download, alongside its interactive demo.
Pricing and buying
Walnut does not list prices on its website; you book a demo to get a quote. Published pricing reports from 2026 put its entry Ignite plan around $575 a month and its Accelerate plan around $1,550 a month, on annual plans. Treat those as estimates and ask Walnut for current numbers.
Igniva is self-serve: $44.99 a month billed yearly, with no sales call needed.
Why build demos from your sales calls?
Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.
Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.
With Walnut, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.
How to make a demo in Igniva
- Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
- Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
- Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
- Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
- Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.
What Walnut and Igniva cost over a year
Using the 2026 pricing reports, Walnut's entry plan at about $575 a month comes to roughly $6,900 a year, and its Accelerate plan at about $1,550 a month comes to roughly $18,600 a year. Walnut does not publish prices, so your quote may differ.
Igniva comes to $539.88 a year billed yearly, with every feature included.
Where you can use your Igniva demos
- On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
- In outbound and follow up emails, using the email snippet or a share link.
- In ads and social posts, using the MP4 download.
- In sales conversations, as a link reps can send before or after a call.
Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.
Which should you pick?
Walnut is the better pick if
- Your reps run live demos every day and need tailored demo environments.
- You need detailed buyer analytics in Salesforce or HubSpot.
- You need enterprise security reviews, SSO and admin controls.
- You have the budget for an annual demo platform contract.
Igniva is the better pick if
- You want to sign up today without talking to sales.
- You want a motion demo video as well as an interactive demo.
- Your budget is closer to $45 a month than $500.
- You want the demo built around what buyers ask on calls.
Questions to ask before you choose
- How many live demos does your team run each week?
- Do you need a tailored demo environment for each prospect?
- Do you need demo engagement data inside your CRM?
- Are you ready for an annual contract and a sales led buying process?
- Do you also need a demo video for your site and ads?
Can you use Walnut and Igniva together?
Yes. A sales team could run tailored live demos in Walnut, and use Igniva for the motion demo video and interactive demo that bring buyers to the first call.
If you do not yet have a sales team running daily demos, Igniva is the simpler place to start.
Frequently asked questions
How much does Walnut cost?
Walnut does not publish prices. 2026 pricing reports put its entry plan around $575 a month on an annual plan. Ask Walnut for a quote.
Is Igniva a Walnut alternative?
For small teams that need a demo for their site and emails, yes. For sales teams that run many tailored live demos, Walnut does much more.
Does Igniva integrate with my CRM?
No. Igniva does not collect leads or connect to a CRM. It shows views, finishes and clicks for each demo.
Does Walnut have a free plan?
No. Walnut is sold through its sales team; you book a demo to get a quote.
What do I need to get started with Igniva?
Your website, the Igniva Chrome extension to click through your app once, and at least one recorded sales call for a video. Interactive demos only need your app screens.
How long does it take to make a demo in Igniva?
Minutes. Hit Generate and your video or interactive demo is ready in minutes, then edit it on the timeline.
Can I cancel Igniva anytime?
Yes. The monthly plan is month to month, and your MP4 downloads are yours to keep.
A motion demo video and an interactive demo, built from your sales calls.
Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Walnut is wrong or out of date, email info@igniva.io and we will fix it.
Sources
- Interactive demo software pricing, incl. Walnut (Storylane blog, 2026)
- Walnut pricing history (PricingSaaS)