Igniva / Compare / Loom vs Igniva

Loom vs Igniva

Updated November 3, 2026 · 7 min read

Loom is how many teams record a quick video: screen, camera, done. It is great for async updates, bug reports and personal sales follow ups.

Igniva makes the demo you put on your website. It reads your sales calls to see what buyers ask, then builds a motion graphics demo video and an interactive demo from your real app screens.

Loom vs Igniva at a glance

Loom details come from the sources listed below, as reported in 2026. Prices change often, so check Loom's own pricing page before you buy.

What is Loom?

Loom records your screen and camera so you can share a quick video instead of writing a long message or booking a meeting. It is owned by Atlassian and is widely used for async updates, bug reports, code reviews and personal sales follow ups.

The free Starter plan includes 25 videos per person with a five minute limit. Business adds unlimited videos, downloads, CTAs and viewer insights, and Business + AI adds automatic titles, summaries and edits such as filler word removal.

What is Igniva?

Igniva is a self-serve web app for SaaS teams. It makes two things: a motion graphics demo video and an interactive demo. What sets it apart is where the content comes from. Instead of starting from a blank script or a screen recording, Igniva starts from your sales calls, finds the questions buyers ask most, and builds both demos around the answers.

You add your website, and Igniva pulls your logo, colours and fonts. You click through your app once with the Igniva Chrome extension, which saves each screen as live HTML. You add up to five recorded sales calls from Zoom, Gong or Fathom, or upload them. From there, each demo is one Generate away.

Recording versus building

Loom records what you do. You talk through your product, and it captures your screen and your face. It is quick and personal, and it is only as polished as the take you recorded.

Igniva builds the demo for you. It finds what buyers ask most on your sales calls, then makes a motion graphics video from 20+ pro templates and an interactive demo from screens you capture once with the Igniva Chrome extension.

What buyers see

A Loom is a person walking through a screen. An Igniva video is a 60 or 90 second motion piece with animated scenes and on-screen text, and the interactive demo lets buyers click through your real product at their own pace.

Pricing

Loom has a free Starter plan with 25 videos per person and a five minute limit. Business is reported at $18 per seat a month billed yearly, and Business + AI at $24 per seat a month billed yearly.

Igniva is $44.99 a month billed yearly, with every feature included.

Why build demos from your sales calls?

Most demos are built from the inside out. The team decides what to show, usually the features they are proudest of, and records a walkthrough. Buyers, though, arrive with their own questions: will it work with our tools, how long does setup take, can my whole team use it, what does it cost as we grow.

Your sales calls already hold those questions. The same ones come up again and again. Igniva reads your calls, finds the questions buyers ask most, and orders both the video and the interactive demo around the answers. That way the demo does more of the explaining before the first call, and buyers arrive with more of their questions already answered.

With Loom, deciding what the demo covers is up to you. That works well if you already know what buyers ask. Igniva does that step for you, straight from your calls.

How to make a demo in Igniva

1. Add your product. Paste your website so Igniva can pull your logo, colours and fonts. Click through your app once with the Igniva Chrome extension; each click saves a screen. Add up to five sales calls, and Igniva lists what buyers ask most.
2. Make a video. Pick a style from 20+ pro motion templates and a length of 60 or 90 seconds, then hit Generate. A video needs at least one sales call.
3. Edit it on the timeline. Change the words, drag scenes into a new order and set how long each scene runs, in seconds. Redo a scene's visuals in one click.
4. Make it clickable. Hit Generate again to make an interactive demo from your real screens, ordered around buyer questions, with a tooltip on every step. Drag steps to reorder them and click to move a hotspot.
5. Publish and share. Embed the demo on your site, add it to sales emails, share a link or download the video as an MP4.

What Loom and Igniva cost over a year

Loom Business comes to about $216 a year per seat billed yearly, and Business + AI to about $288 a year per seat. Five seats on Business + AI come to about $1,440 a year.

Igniva comes to $539.88 a year billed yearly, with every feature included.

Where you can use your Igniva demos

• On your homepage or product pages, where the video and interactive demo explain the product before a visitor books a call.
• In outbound and follow up emails, using the email snippet or a share link.
• In ads and social posts, using the MP4 download.
• In sales conversations, as a link reps can send before or after a call.

Igniva shows views, finishes and clicks for each demo, so you can see whether people watch to the end and click through. It does not collect leads or connect to a CRM.

Which should you pick?

Questions to ask before you choose

• Do you want a personal video with your face and voice, or a polished product demo?
• Do you need an interactive demo buyers can click through?
• Will the video run on your homepage or in ads, where polish matters most?
• Do you need to know which questions to answer in the demo?
• How often will you need to update it?

Can you use Loom and Igniva together?

Yes. Many teams use Loom for personal follow ups after a call and Igniva for the demo that lives on the website and in campaigns.

Frequently asked questions

Igniva wrote this comparison. We have tried to keep it fair and accurate. If anything about Loom is wrong or out of date, email info@igniva.io and we will fix it.

Sources

• Loom pricing in 2026 (Arcade blog, Oct 2026)

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